5th Episode | Arantza Celaya from DDI, on The Data Crash

Listen to the DDI Episode here:

DDI – The Sales Teams of the Future in Horeca:
New Challenges, New Roles

Artificial Intelligence is becoming an essential tool for transforming the Horeca distribution sector. In today’s episode, we speak with Arantza Celaya, Director of Strategy and Business Development at DDI (Distribución Directa Integral), one of the largest distribution companies in Spain. Arantza shares her insights on how AI is changing the way Horeca markets are sold, delivered, and managed, the cultural and strategic challenges this transformation entails, and why using data is no longer optional but a necessity to remain competitive.

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