Key Horeca Results in Summer 2025
In case you don’t know us yet, at Delectatech we offer the largest live census, complete and updated information on the Foodservice sector in Spain. Disponemos de la primera plataforma basada en IA sencilla y accesible que permite a fabricantes y distribuidores tomar mejores decisiones de negocio, optimizar sus estrategias comerciales y de marketing, y resolver la falta de información y conocimiento del mercado Horeca.
Today we present the fifth blog of the Delectatech use cases, where we explain the four solutions offered by Delectatech adapted to the needs of manufacturers and distributors. In this case, we are going to see how with the Path 4 will enable you to analyse industry developments, benchmark your company’s performance against real data and make better strategic decisions.
If you work in marketing, general management or product management within the Horeca channel and you are looking to position yourself better, launch new lines or understand how your category is evolving… This is of interest to you!
‘Market insights on Horeca products’. is the solution that allows you to get a clear and quantitative view of the market and the competition. We summarise Path 4 with the following sentence:
A solution that pivots on the product to give you complete and up-to-date visibility of the sector’s performance and its main trends.
With this solution, forget about making strategic decisions based on intuition, scattered inputs or assumptions. Start making these decisions with confidence and based on real data collected directly from our census, which includes thousands of establishments across the country.
In the Horeca channel, companies still face, in many cases, a common challenge: lack of visibility on where and at what prices their products are being sold, what emerging trends are currently leading the way and with what certainty they are positioned compared to the rest of the sector.
In this use case we tell you how a wine producer wants to better understand the behaviour of its category in the Horeca channel, but does not have the necessary information to be able to start making decisions. You are interested in knowing data such as the areas or types of premises where your references have more presence, the brands that are gaining ground, the formats or types of wine that are growing the most or what is the real positioning of your products compared to the competition. After defining these aspects, Food Radar takes action.
Food Radar is a tool market intelligence that gathers online information from a census of more than 250,000 catering establishments throughout Spain.. With Path 4, this manufacturer has direct access to thousands of data from establishments across the country.. Through this analysis, we extract valuable insights that allow us to understand in depth how the sector behaves in an updated way. For example, this manufacturer detects that in urban areas, establishments with a more extensive wine list opt for organic or local wines, while in coastal areas there is a growing presence of rosé wines.
Through a dynamic benchmark by channel and geographical areaYou can compare your performance with the competition, adjust prices, decide which references to promote in distribution and redirect your marketing efforts to the areas with the greatest potential.
With this solution, the company will be able to answer key questions such as:
✅Which products and brands have the strongest market presence?
✅What are the new trends in my categories?
Below, we explain the three steps we follow to successfully implement this transformation.
We begin defining the target market depending on the products, categories or services to be studied. It can be a specific product, a range or even a value proposition such as ‘organic wines’. From here, we delimit geographical areas, types of restaurants and even specific services to build a precise x-ray of the market.
We extract and process a large amount of data from each establishment included in our census. through the menus and reviews of each store, determining the presence of brands, products, services and relevant features on an individual basis. We then organise and aggregate all this information to give you a detailed overview of the market and quickly identify the presence of your products in the market.
All this information is aggregated to build a clear picture of the evolution of the category and help you discover new trends.. We create comparisons by area, channel or type of store, and obtain insights on which products are growing, where and why. With this, the wine manufacturer obtains macro information on the behaviour of each product or category and knows the potential of each reference in its portfolio by area and customer segment, in order to connect the marketing vision with commercial strategy.
Thanks to the implementation of Path 4, This wine producer has been able to adjust its distribution strategy, identify new product opportunities and optimise its sales and marketing actions. Now you can act on the ground with a global view of your category, prioritise high-potential areas and channels, and spot new consumer trends ahead of your competitors.
At Delectatech we accompany you every step of the way. We are 100% committed to the implementation of each of the Paths, ensuring a fast and effective start-up. In the case of Path 4, we measure its success through three key indicators:
✅ Improved strategic decision making (pricing, distribution and communication)
✅ Early detection of new market opportunities
✅ Clearer and more effective positioning compared to competitors
You will know where you are selling and at what price. This way you can adjust your pricing strategy, optimise your distribution and communicate better with your customers.
You will detect which products and trends are growing ahead of your competitors. So you can adapt your portfolio and not miss out on key opportunities.
You will see how your category performs in each area and how your products stand out from others in order to reinforce your strategy and differentiate yourself from the rest.
Are you ready to leave the guesswork behind and start making strategic decisions with confidence? It’s simple! Complete your Food Radar registration and access efficiently to our reports based on the largest Horeca census. Analyse your category performance, spot new trends and make key decisions with confidence thanks to Path 4… let others continue to rely on intuition!
ACCESS TO FOOD RADAR
If you would like more information, please contact us using this form and we will be happy to arrange a meeting as soon as possible.
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