Key Horeca Results in Summer 2025
In Delectatech we offer the largest living, complete and updated census of the Foodservice sector in Spain. We have the first platform based on simple and accessible AI that allows manufacturers and distributors to make better business decisions, optimize their sales and marketing strategies, and solve the lack of information and market knowledge.
We present the third blog of the Delectatech use caseswhere we explain the four solutions adapted to the needs of manufacturers and distributors.In this case, we take a closer look at how the Path 2 helps you to discover the Horeca areas and profiles that best fit your offeridentifying gaps and real opportunities for expansion. Thanks to the most complete and up-to-date census on the market, we can accurately segment and give you a reliable estimate of the real size of your target market.
If you want to optimize your commercial strategy… Read carefully!
Path 2 focuses on segment the Horeca census to help you get an accurate understanding of the actual size, distribution and profile of your target market. Through our artificial intelligence engine and the most complete and up-to-date census in the sector, we identify the segments of premises that best fit your offer: from the type of establishment to its behaviour, performance and products on the menu.
This segmentation will allow you to detect market gaps and prioritise both the geographical areas and the profiles of customers with the highest affinity and potential for your category.
✔You will get a clear picture of the real size of your target market, identifying how many venues fit your offer, where they are and what their profile is.
✔You will detect real gaps and opportunities for expansion by knowing which areas and types of establishments have the greatest affinity with your category.
✔You will focus your commercial resources on the segments with the most potential, aligning your proposal with the right venues and improving the effectiveness of your actions.
In Delectatech we guarantee the success of our solutions by applying accurate and data-driven segmentation criteria of the Horeca channel. With the implementation of Path 2, you will obtain:
✅ Accurate segmentation of your target market: Together with you, we define the key segments within the Horeca census, applying customised criteria such as type of establishment, average ticket, products on the menu or digital level (among others).
✅Estimating the actual size of the market: We calculate how many premises really fit with your offer and how they are distributed by territory, so that you can prioritise areas and types of establishments with more potential.
✅Strategic report for decision making: Recibes un informe detallado y actualizable que presenta los datos del estudio de forma cuantitativa por niveles geográficos. Podrás conocer el volumen total de locales de cada segmento, su peso respecto al mercado total y sus características principales.
Use Case | Path 2: Segment your Target Market
How many times have you wished you could upsell more of your customers’ referrals? How would your sales efficiency improve if you could prioritize leads and avoid churn?
With the segmentation of the Horeca census, you will be able to know the real size, distribution and profile of your target market.
In the use case we are going to explain, we see the case of a meat distribution company you want to find out what your target market is, as well as prioritise the geographic areas and types of premises with the most affinity for your category. For this reason, contact us to apply an appropriate segmentation to accurately identify your target market and the best opportunities for expansion.
👇🏻 Read on, as we reveal the step-by-step implementation:
We analyse the market and the client’s product portfolio. and we define the segments together. Segmentation can be estándar (using the Delectatech parameters), advanced (with customised filters to find specific products or specific types of premises) or by sales potential (analysing the product portfolio and segmenting the market to find the establishments with the greatest sales potential).
In the case of the distributor, he specifically wants to know which are the establishments with a high relevance of the product ‘meats’ in the menu and comments, with an average ticket of between €15 and €30 and with a high occupancy in the dinner time slot.
From the entire Horeca census of more than 260,000 establishments, we calculated the size of the potential market. according to segmentation, how it is distributed and what characteristics it has. This information can be cross-checked with the portfolio analysis (Path 1) to calculate the sales potential of each outlet.
In the case of the distributor and applying the filters of interest, the census of more than 260,000 establishments is reduced to a total of more than 16,000. In other words, of the 100% of establishments in Spain, the size of the potential market for this meat distribution company represents 6.23% of the total. The dealer now knows exactly what his target market is.
We provide an updatable strategic report to the client, which will detail the survey data quantitatively by geographical level. This allows us to know the areas with the highest growth potential according to their products. In addition, the total volume of establishments in each segment, the percentage of the total market and the typology of establishments in the segment are presented.
If you would like to see a demo of the Horeca Distribution Strategic Report of Delectatech, press here.
Know the real size, distribution and profile of your target market and take a step forward in the efficiency of your business.
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