Key Horeca Results in Summer 2025
In case you don’t know us yet, Delectatech is the company that offers the largest living, complete and updated census of the Foodservice sector in Spain.. It is the first simple and accessible AI-based platform that enables manufacturers and distributors to make better business decisions, optimize their sales and marketing strategies, and address the lack of information and market knowledge. Cartera de clientes.
In our previous Blog “From solutions to paths: the evolution of Delectatech”, te contamos por qué en Delectatech hemos dejado atrás el enfoque en productos para ofrecerte los Path: cuatro soluciones personalizadas que te ayudarán a avanzar con claridad hacia tus objetivos de negocio. Estos son la optimización y cualificación de tu cartera de clientes, la priorización por potencial de venta, la prospección inteligente de nuevos clientes y los market insights de productos Horeca.
Hoy nos centramos en el Path 1which is the most important basis for advancing towards a digital transformation of your commercial strategy and operations. It is based on ordering and optimizing your database, your home, as a first step to be able to grow in the market and make better decisions.
If you work in commercial management, sales, marketing or if you focus on innovation as a fundamental pillar to continue advancing… This is of interest to you!
“Optimiza y Cualifica tu Cartera de Clientes” is a way to convert your CRM or if you don’t have a CRM, with your database, into a living tool, updated with the market. We could explain it in many ways but we summarize it with the following sentence:
Integrate your CRM with Food Radar, our artificial intelligence engine, to get real-time market data on your customers.
Con Delectatech, conecta nuestro premiado motor de inteligencia artificial a tu sistema para obtener todo el potencial de Food Radar y cualificar mensualmente a tus clientes con una información increíblemente detallada del mercado. Ten de forma actualizada qué clientes están cerrando, cuáles están cayendo en su performance, elimina cuentas duplicadas, etc.
One of the great challenges for commercial teams in the Food Service industry is to maintain their updated and qualified client portfolio. In this use case, we tell you how a large distributor of frozen products detected critical inefficiencies in its CRM: outdated information, incomplete records and manual processes that depended on the time and memory of several sales reps.
Despite having a strong sales network and a large portfolio, the company was suffering from a clear misalignment between the market potential and the information available in your CRM. In addition, the high turnover and constant evolution of the HORECA channel further complicated the task of maintaining reliable and up-to-date data.
This is where Delectatech comes in. When we understood their need, we identified that this was a problem of optimize and qualify your customer portfolio. We proposed an approach based on real and updated data, automating the validation of establishments and enriching their CRM with relevant insights.
Thus, after implementation the company will be able to answer the following questions:
☑️What is the health of my client portfolio?
☑️Where can I grow and where am I not growing?
Below, we explain the four steps we follow to successfully implement this transformation.
First, we integrate with your CRM or customer management system or, if you don’t have one, we help you in the implementation of a CRM/ERP of our Partners. We adapt to the customer database you haveIf in your case you have static databases, such as Excel, Drive, etc. and you are not planning to use a CRM, don’t worry, we can also help you! We make integration as comfortable as possible.
In the case of the distributor in the use case, the customer already has CRM, so we directly synchronize the Delectatech data with the distributor’s existing CRM.
Secondly, we make a Match of our data: the most complete census of the food service industry with more than 250,000 qualified establishments. We link all of the company’s current customers with information from the Delectatch artificial intelligence engine database. This process is rapid implementation and accuracyOnce the synchronization is ready, we move on to the next step.
In the next step we automatically clean your CRM of establishments. duplicados y cerrados from the customer’s database, and we update, enrich and categorize all your customers with real-time market data.
In the case of the frozen products distributor, without the need to make any major changes and with the same CRM they already use, they now have an optimization of their data with the guarantee that this information is updated, more complete and orderly than before.
This information that is updated can be either existing customers or leads that the company has detected. In this case, the company is interested in market segmentation and prospecting potential customers by affinity with its target customer, and Delectatech solves this in Path 3 with the intelligent prospecting for new customers.
In the last step, you will receive Numeric Distribution Reports Food Radar in which we will analyze the actual market share and the health of your portfolio. You will be able to identify where you have the potential to grow and are not doing so.
Thanks to the implementation of Path 1, the frozen products distribution company can enjoy an optimized and qualified customer portfolio. They can now focus their sales efforts on other areas, working with greater simplicity and efficiency. Sales reps do not have to spend their time searching for new data or working with outdated information, they can have concrete references and constantly updated.
At Delectatech we accompany you from start to finish. We are 100% committed to accompanying the implementation of each of the Paths, which is why we have established two specific indicators to measure success with our clients. Because optimizing your CRM is not a “project”, it’s a continuous transformation.
In Path 1, implementation success is measured as follows:
✅ CRM/ERP or customer database updated on a regular basis
✅ Fully qualified customers with market information
✅ Periodic reports on the numerical distribution of the market to know in which areas there is more or less growth potential.
Discover all that Path 1 can do for your team and start imagining your CRM working for you, not the other way around.
If you would like more information, please contact us through this form and we will be happy to arrange a meeting as soon as possible.
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