Key Horeca Results in Summer 2025

From products to solutions: the evolution of Delectatech

A new way to accompany you in the change

In Delectatech we have been offering for years the largest live, complete and updated census of the Foodservice sector in Spain.. We have the first platform based on simple and accessible AI that allows manufacturers and distributors to make better business decisions, optimize their sales and marketing strategies, and solve the lack of information and market knowledge.

But this year we are going a step further. It’s not just about what we offer, but how we accompany you and with what paths, to grow with real impact.

We know that not all companies start from the same place or need the same thing. That’s why we leave behind the one-size-fits-all approach to give way to a flexible, personalized and results-oriented methodology..

Delectatech Paths are born: your new strategic scenario

We have created four strategic use cases – we call them Paths— that respond to the most common challenges of the FoodService sector. We don’t sell products, we design paths that help you move forward, step by step, in the direction that brings the most value to your business.

We’re not just talking about using Food Radar or integrate data. We are talking about helping you connect data with decisions, technology with commercial action and giving you direct benefits for your business in every step you take.

🔍What are the Paths?

 These itineraries are designed to meet the specific needs of manufacturers and distributors in the FoodService sector: optimize your customer portfolio, calculate the sales potential of your customers to prioritize commercial actions, attract new customers more easily or make better strategic decisions based on market data. We adapt ourselves to the real needs of the sector with four complementary Paths.  

Y lo mejor es que no siguen un orden fijo. Tú eliges por dónde empezar, nosotros te ayudamos a avanzar en el camino.

1️⃣ Optimize and qualify your customer base

Integrate your CRM or customer database with our artificial intelligence engine to have real-time market data of your customers. Convert a static customer system to an analytical CRM connected to the market. Have in an updated form which customers are closing, which are dropping in performance, eliminate duplicate accounts, etc. 

What will you achieve?

✅Increase the qualification of your leads and customers.

✅To have an updated client portfolio, without closed or duplicated clients.

✅Know and enhance your numerical distribution in the Horeca market.

2️⃣ Prioritize by sales potential

Calculates the sales potential of each client, by affinity of the portfolio with the gastronomic offer of each location. Our artificial intelligence engine analyzes each establishment to calculate the impact that your product portfolio can have on their menu, allowing you to direct your commercial efforts more efficiently. 

What will you achieve?

✅ Prioritize your customers by purchasing potential.

✅ Know which products in your portfolio have the most potential for each location.

✅ Increase the efficiency of your commercial visits.

Path2 - Portfolio

3️⃣ Intelligent prospecting of new clients

Segment the HORECA market in seconds and prospect potential customers by affinity with your target customer. Identify and engage new customers quickly and efficiently with the power of artificial intelligence

What will you achieve?

✅Know the size of your target market

✅Find out who and where your potential customers are.

✅Increase the sales conversion ratio.

✅Reduce the time and cost of acquiring new customers

Prospección de nuevos clientes

4️⃣ Market insights of Horeca products

Pivots on the product to extract macro data on the sector and its trends with detailed and updated information. Analyze the evolution of the industry, compare your company’s performance with real data and make better strategic decisions.

Caminos Path 4 Delectatech

What will you achieve?

✅Quantify your company’s performance and compare it to the market

✅Locate the presence of your products and those of your competitors

✅Know the new trends to improve your portfolio

A flexible methodology

Our four paths do not follow a rigid order or require consecutive implementation. In Delectatech we adapt completely to the priorities of each company, always starting with the path that best meets your main need. Once this objective has been reached, it is possible to advance to the next path in a flexible way, prioritizing the one that generates greater value and business impact. This way, we maximize results from the first step and accompany you with total flexibility according to your priorities.

🎯 More than a tool: an ally for your growth

In Delectatech we accompany your team with data, vision and strategy.

Our new methodology is not just a commercial evolution. It is a different way of working with you, based on listening, understanding your challenges and intelligently applying data to solve them. We want every Delectatech customer to feel that they are walking with an ally that understands your challenges and knows how to use data to solve them. 

Are you ready to find out which Path is the best for you?

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