Key Horeca Results in Summer 2025
With the final stretch of the year in sight, it is the ideal time to reflect on the trends and gastronomic offerings that have marked the year 2024. compared to the previous year and begin to envision the challenges that the coming year will bring. This period has witnessed important transformations in the restaurant sector in Spain, where interest in healthier options has been consolidated as a key trend.
Changes in consumer habits and new customer preferences have redefined the landscape of the Spanish Foodservice, dejando claro que adaptarse a estas demandas es esencial para mantenerse competitivo en un mercado en constante evolución.
Las Alcoholic beverages have experienced a significant decline in popularity this year: beers (-11,47%) and cocktails (-4.0%) have lost relevance. Prolonged price rises in this category, together with the shift of consumption to the home via delivery and retail as a result of sporting events such as the Olympics and the European Championships and factors such as lifestyle changes and increased health awareness, have led to a reduction in beverage reviews in the on-trade.
In contrast, rosé wine has been the big exception in this category. With a 10.17% increase in relevance and an outstanding 21.71% growth in satisfaction, it consolidated its position as the most prominent alcoholic beverage of 2024.. The trend towards fresher and lighter wines may be the reason for its growth in foodservice.
The classic “tapeo”, accompanied by beer shows clear signs of decline. The “tapas” (-11,76%) and “pinchos” (-12.29%) have registered significant declines, as has beer, which has lost prominence in consumer comments. This phenomenon reflects a change in gastronomic habits,where other alternatives are gaining ground against this tradition.
The Kebab was the big winner in the fast food segment, with an increase of 18.79% in relevance and 9.23% in satisfaction. This growth positions it as the one of the favorite options among consumers in 2024.
Meanwhile, hamburgers (+1.51% in relevance and +12.08% in satisfaction) continue to consolidate their position as a dominant option, gaining market share over pizza,which has experienced a slight decline (-2.6% in relevance and -0.78% in satisfaction).
Healthier eating habits have also been reflected in consumer preferences. Products such as nuts (+11.87% in relevance) and vegetables (+3,32%) have gained importance in online comments, consolidating themselves as appreciated options in catering.
Moreover, tea has led growth among non-alcoholic beverages, with a 16.79% increase in relevance. This contrasts with the decline of alcoholic beverages and reinforces the move towards more balanced options.
Bread has recorded the highest increase in customer satisfaction (+79.25%), becoming a key element for the gastronomic offer.The research of bread with artesanal recipies and the use of sourdough are positioned as consumer preferences in this category.
Sushi continues to be one of the most popular options among consumers, with a 3.39% increase in relevance. Its ability to adapt to traditional and contemporary formats has enabled it to maintain its appeal.
In contrast, poke, which had gained popularity in previous years, has experienced a significant decline of 16.29%, suggesting that this trend may have reached maturity.
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