Key Horeca Results in Summer 2025
In a market as competitive as that of the restorationto find the suitable customers for your business can be a challenge. The vast amount of data available digitally has created an opportunity to identify and attract those establishments that best match your offering. However, processing that information efficiently is a very complex task.
This is where Finderthe intelligent solution from Delectatechbecomes your best ally. Through the advanced use of artificial intelligence and data analysis, Finder te ayuda a quickly and accurately identify restaurants, bars and coffee shops who are most likely to benefit from your products or services.
In this article, we will show you one example of how a winery or a wine distribution company could increase your customer base with Finderoptimizing your commercial approach and maximizing your sales efforts. Discover how this tool can revolutionize your marketing strategy. captación de clientes
We analyse how a winery or a company wine distributor wants to improve their market prospection in the city of Madrid. We assume that they have no knowledge of their potential or current market in this area and decide to use Finder. Let us look at the steps to achieve this.
First, we access the Finder platform and at the top of the screen, click on ’Browse‘. There we can select by country, autonomous community, city or postcode the specific area we are interested in looking for potential clients. In this case, for our example, we choose Madrid.
Secondly, we proceed to a more specific segmentation with the button ‘.Filter‘at the top of the screen. There, we specifically select the characteristics that match the type of business chosen. Let us remember that it is a wine distribution company, so the characteristics that fit are the following:
Once all the filters have been selected, click on ’Apply filters”.
The next step is to interacting with the map. You can see very visually where the types of premises that interest the company by their characteristics are located. You can zoom in, see by neighbourhood and by CP with more potential on the map. In this case, we have focused on the most central locations as shown in the following image.
Once the premises have been observed on the Finder map, we check the added filters and activate the Follow-up’ button at the bottom of the screen.
The information can then be exported in the following format Excel. In this way, it is very easy to view, sort and categorise information according to the company’s interests.
Once the Excel has been downloaded, the analysis continues with detailed information about each potential customer: location, contact, busiest times, average ticket, popularity, type of cuisine, services offered by the establishment, digital levelthe DelectaRate (a unique rating we do at Delectatech to easily compare different establishments based on four metrics) among others.
Thanks to this data, the winery or wine distributor will be able to identify business opportunities, distribute this information to their sales teams and make visits to potential customers, targeting restaurants with the highest buying potential and increasing conversion per visit.
Food Radar’s Finder is an advanced market intelligence tool for food service providers like you. This tool significantly reduces the effort and resources spent on prospecting by up to 70%. Not only that, it also helps build a less saturated market with brand strategies that are more focused on real consumer needs. Let your competition do the hard, old-fashioned work.
Want to get started? It’s simple! Complete your registration on Food Radar and begin leading the FoodService market with the help of FoodData.
If you are interested in learning more about how to find, in just a few clicks and from anywhere, thousands of segmented potential Horeca clients to whom you can sell your products, we invite you to watch our video Business Case: Find Your Best Potential Horeca Clients.
