Key Horeca Results in Summer 2025
In case you don’t know us yet, at Delectatech we offer the largest live census, complete and updated information on the Foodservice sector in Spain. We have the first simple and accessible AI-based platform that enables manufacturers and distributors to make better business decisions, optimise their sales and marketing strategies, and address the lack of information and market knowledge.
Today we present the fourth blog of the Delectatech use cases, where we explain the four solutions offered by Delectatech adapted to the needs of manufacturers and distributors. In this case, we are going to see how with the Path 3 you will be able to segment the Horeca market in seconds and prospect potential customers quickly and efficiently with the power of artificial intelligence.
If you work in sales, sales management or marketing within the Horeca channel and you are looking for new ways to grow… This is of interest to you!
‘Intelligent research for new customers’ is the solution that allows you to obtain fully qualified leads with regularly updated information. We summarise Path 3 with the following sentence:
Segment the Horeca market in seconds and find new customers with our artificial intelligence engine, optimising your commercial routes and multiplying your sales opportunities.
With this solution, forget about wasting time and resources, reduce recruitment costs and multiply both the conversion rate and the number of leads. Start obtaining conclusions that used to take you months in just a few seconds, defining your target market by average price, most relevant products, traffic and occupancy, etcetera.
In the Horeca channel, looking for new customers can become time-consuming, costly and ineffective without a reliable database.. The abundance of digital data offers the opportunity to identify and attract the establishments most relevant to your offer, although processing it remains a complex challenge.
In this use case we tell you how a traditional bread distributor seeks to find qualified leads and acquire new customersbut does not know where to start. After defining its target customer – breakfast cafés, modern bakeries, high-turnover shops with an average ticket over €5 – Food Radar takes action.
Food Radar is a market intelligence tool that gathers online information from a census of more than 250,000 catering establishments throughout Spain.. With this system, the bread distributor has access to a precise segmentation of the market: residential neighbourhoods, office areas, areas with high pedestrian traffic… all updated and with the possibility of direct export for their commercial routes.
With this solution, the company will be able to answer key questions such as:
✅What is the actual size of my target market?
Where are my potential customers and what do they look like?
Below, we explain the three steps we followed to successfully implement this transformation.
We access Food Radar – the most up to date database in the Horeca market – and we segment according to the ideal profile jointly defined. From the type of business, average ticket and level of digitalisation, to the availability of terraces or delivery services. Thanks to the analysis of menus and comments, it is also possible to segment by type of product offered in each establishment. In addition, you can create customised segments according to your market needs and explore specific areas by adapting the level of localisation by autonomous community, province, city or even postcode.
Next, we will by further narrowing our sample and extracting the establishments that meet the requirements.selected in the previous step. At this point you will be able to interact with the map and visually identify where the premises that interest you by their characteristics are located. From here, we generate a list of 100% qualified leads with regularly updated information.
When you have your list of potential customers, you can easily export it to your CRM or download it to Excel. In this way, it is very easy to view, sort and categorise the information according to your interests, allowing you to create the most efficient prospecting routes and assign them to your sales reps to multiply sales opportunities.
Thanks to the implementation of Path 3, this traditional bread distributor was able to transform its commercial prospecting from a manual and dispersed process to structured, segmented and effective customer acquisition, reducing the cost of customer acquisition and increasing the number of useful leads. Specifically, they identified new business opportunities, distributed this information with their sales teams and made visits to potential customers, focusing on those businesses with the greatest buying potential.
At Delectatech we accompany you every step of the way. We are 100% committed to the implementation of each of the Paths, ensuring a fast and effective start-up. In the case of Path 3, implementation can be completed in just one week! To measure its success, we will do so through three key indicators:
✅ Reducing the cost of customer acquisition (CAC): By accurately targeting and working with highly qualified leads, the resources required to close each new account are reduced.
✅ Increasing the volume of useful leads: Our clients have access to a segmented and updated database that multiplies the number of contacts that are truly relevant to the sales team.
✅ Improved conversion rate: By prospecting only in the establishments with the highest affinity to your offer, you increase the success rate of your commercial actions.
Are you ready to take your commercial prospecting to the next level? It’s simple! Complete your registration in Food Radar and start leading the FoodService market with Delectatech. Identify and engage new customers quickly and efficiently with the power of artificial intelligence, discover all that Path 3 can do for your sales team and… leave the hard, old-fashioned work to your competition!
If you would like more information, please contact us using this form and we will be happy to arrange a meeting as soon as possible.
