“The Data Crash” – Delectatech's podcast

AI and Big Data in the Food Service Market

We start the year 2025 with a new entry on our blog. New Year’s resolutions are very recent and we all want to start fulfilling them as soon as possible. Why not start listening to a new podcast that will not only entertain you but also inform you of the latest developments in Artificial Intelligence and Big Data in the Food Service market?

En “In “The Data Crash – Foodcast by Delectatech”Professionals from large Spanish companies share their knowledge and experiences, in addition to the challenges faced and the learning that implementing artificial intelligence in their jobs has meant.

In an era where data is everything, it is essential to be up to date with everything related to technology, and that is why we present market trends and key developments in the Horeca sector to adapt to the new Food Service environment.

This podcast is of interest to you if you are part of Foodservice, whether you are a distributor, manufacturer, operator, restaurant, etc. Whatever your job is, If you are curious about AI and staying up to date with new trends in the sector, this podcast is for you.

Meet our presenters

We have the honor to count with Patricia Fernández de Arroyabe as host of our podcast, a great consultant with more than 25 years of experience in the Food Service sector. She is an expert in delivery, food trends and foodservices, value chain and route-to-market. In addition, she is director of the Master of Innovation, Entrepreneurship and Gastronomic Management at BCH and a member of the Advisory Board of the European Foodservice Summit.

Our co-presenter is María José García, Account and Podcast Manager at Delectatech. She presents industry trends in each podcast and organizes everything to enjoy unique interviews with industry leaders in each episode.

Available episodes

In this interview, Laura Gil, Chief Data Analytics Officer at Damm group offers her vision about the beer sector, highlighting the importance of data and AI for the future of catering and foodservice.

Whether you are new to the topic of Artificial Intelligence, an expert, or just curious, we hope you find this First Episode interesting.

Two important conclusions:

“Quality data is the key point to be able to work with AI and use useful tools.”

“Large companies have done our homework. We have invested a lot of money in digital projects. And now we are reaping fruits.”

Artificial Intelligence and data are the perfect ally to understand and segment your potential market. In this interview with Oriol Reull, Chief Revenue Officer of Heura, will share his vision on the future of food service, the importance of technology in the creation of plant-based products and how Heura is leading this transformation using data and the power of AI.

Highlight:

Heura has invested significantly in technology, spending more than 50% of your investment to promote digitalization and product development that are not only healthy and sustainable, but also offer a sensory experience comparable to traditional alternatives.

In this interview with Quim Roca, General Director of Friolisa Pomona Iberia, shares his vision about the Horeca sector and will reveal how they are using data, technology and artificial intelligence to lead the sector and transform the Food Service based on data that we know.

Best moments:

“We have gone from making forecasts with the heart to making them with the head.”

“The distributor has always had difficulty finding information in the market and now we have it: we have to take advantage of it.”

“How much does it cost to have the information of potential clients in your area? This is priceless.”