Key Horeca Results in Summer 2025
Are you still relying on gut instinct and outdated reports to make your strategic distribution decisions? What if you could unlock data that will guide you to your potential customers? Welcome to the future of Horeca distribution thanks to data.
The Horeca sector is constantly changing: from economic uncertainties to changing consumer preferences are just a few examples of the volatility of the sector. In this ever-changing environment, making data-driven decisions is becoming a necessity. And this is where data comes into play, providing you with information about your market penetration and identifying your market potential to optimize, make decisions and expand your commercial network.
With a live census of more than 250,000 bar and restaurant establishments in Spain, Delectatech is your reference platform to obtain practical and updated information on the restaurant industry through Food Radar and Customized Strategic Numeric Distribution Reports.
Through two use cases from the Customized Strategic Numeric Distribution ReportsWe will be able to see how Horeca suppliers leverage data to understand their actual market size, identify their market potential and increase their market penetration.
Discover how a multi-product distribution company in Catalonia increased its market penetration with Delectatech.
The company provided us with a list of its catering customers in Catalonia:
Using the customer list and our total census in Catalonia, we identify their market penetration or numerical distribution:
In addition, we determine the numerical distribution in the areas where the company already has a presence, allowing them to focus their efforts in areas where they already have a commercial team.
The company received a detailed map of their numerical distribution along with a list of zip codes, with the total market and its numerical distribution, which allowed them to identify growth opportunities in specific areas.
Thanks to this information, the company was able to clearly identify in which zip codes it has opportunities for expansion, allowing them to plan a more effective and focused commercial strategy.
Discover how a Coffee Distributor in Madrid Optimized their Commercial Strategy by identifying their Potential Market with Delectatech
The company provided us with a list of its catering customers in Madrid
First, we identified the total market in the Community of Madrid and applied filters to focus on bars and coffee shops with high relevance in coffee, excluding those establishments that did not fit their specific needs.
With the potential market clearly defined and using a list of their current customers, we were able to determine their numerical distribution or market penetration.
The company received a detailed map of their numerical distribution along with a list of zip codes, allowing them to visualize both the size of their potential market and the areas with the greatest growth opportunities.
Thanks to this information, the company identified expansion opportunities in specific zip codes, focusing its efforts on relevant establishments and avoiding wasting resources in locations that were not suitable for its potential market.
In today’s competitive landscape, traditional methods are no longer sufficient and this is where Delectatech comes in.
Our Food Radar platform and in this case, our Customized Strategic Numeric Distribution Reports offers a single solution for all your market data intelligence needs. From the identification of your numeric distribution to the optimization of commercial and marketing strategies.
Delectatech provides actionable data to make informed decisions, as proven in real-world situations. Our report allows you to accurately target your real potential market and engage with the right decision makers to drive your business growth in an ever-evolving market.
Get a DEMO of the Number Distribution Strategy Report, all you have to do is Register to Food Radar and enter the reports section.
Do you want to know more about the Customized Strategic Number Distribution Report?Send us a message and we will contact you as soon as possible.
